Catalyst 317: Five Keys to Public Relations Badassery

Catalyst 317: Five Keys to Public Relations Badassery

By Mike Kitchel
I learned about the public relations profession at 230 mph: Ten years with an IndyCar Series team – Panther Racing – followed by another four seasons as the director of communications at INDYCAR, the sanctioning body for the open-wheel racing series that’s highlighted by the Indianapolis 500. Now I’ve decided to take the next step with the formation of Catalyst 317 – opening our services to the masses and, hopefully along the way, creating an opportunity to help up-and-coming PR professionals grow, inspire and flourish.

With that in mind, here are our five keys to PR Badassery:

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Indianapolis Pole Day Flashback: When IndyCars Were Flying Through the Air

Indianapolis Pole Day Flashback: When IndyCars Were Flying Through the Air

By Mike Kitchel
Motorsports isn’t a world for people obsessed with sticking to a plan or those who draw comfort in the monotony of working nine-to-five. Part of what makes this business fascinating is the inevitable consistency of the unexpected. It’s remarkable, at times, to analyze just how far you deviate off the map and still manage to hit the mark. No matter how much you prepare, or how deeply in stone your original plan is etched, a time will arrive where its relevance becomes moot.

Pole Day at the Indianapolis Motor Speedway is one of professional sports’ true anomalies – even within the very sport that’s made it an annual staple for over a century. Here, a collection of the world’s most brash and fearless athletes – explicitly wired to exceed speeds most humans cannot comprehend – line up to dance along both sides of the razor’s edge.

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