March 05, 2019

Catalyst 317 Named Digital Content Agency for Andretti Autosport, Honda Off-Road Racing Team

March 05, 2019/ Mike Kitchel

INDIANAPOLIS (March 5, 2019) – Catalyst 317, the Indianapolis-based creative agency founded by Mike Kitchel and Christopher Cross, announced today that it has reached an agreement with Andretti Autosport and the Honda Off-Road Racing team to become their digital content provider for the 2019 race seasons. Catalyst 317 was formed in 2017 and specializes in video production, communications, graphic design, freelance writing and photography.

September 14, 2018

Catalyst 317: Five Keys to Public Relations Badassery

September 14, 2018/ Mike Kitchel

By Mike Kitchel
I learned about the public relations profession at 230 mph: Ten years with an IndyCar Series team – Panther Racing – followed by another four seasons as the director of communications at INDYCAR, the sanctioning body for the open-wheel racing series that’s highlighted by the Indianapolis 500. Now I’ve decided to take the next step with the formation of Catalyst 317 – opening our services to the masses and, hopefully along the way, creating an opportunity to help up-and-coming PR professionals grow, inspire and flourish.

With that in mind, here are our five keys to PR Badassery:

July 16, 2018

Digital Momentum: Top 10 Keys to Your Social Media Playbook

July 16, 2018/ Mike Kitchel

By Mike Kitchel
Social media has exploded – and continues to expand – as one of the most essential components of any brand’s marketing plans. Never before have you been able to engage so directly with your customers and fans. For some newcomers, social media is an intimidating world and the thought of simply getting started can be overwhelming. For others, blindly jumping into this adventure gung-ho and guns blazing can backfire and make you look like a complete novice. An effective startup plan falls somewhere in between. Sure, you need to do some homework before you dive in, but you also don’t need a PhD before you’re allowed to hit ‘send’ on a social media post.

July 09, 2018

Mason Daniel: Stock Trader by Day, Racecar Driver by Night

July 09, 2018/ Mike Kitchel

By Mike Kitchel
The life of a racecar driver is unique. Particularly for a young sprint car racer who spends a majority of his days waiting impatiently for the moment he can leave for the racetrack each night. For a typical teenager this would amount to wasting time through an effortless mix of sleeping in, playing video games and aimlessly drifting through a cell phone.

But Mason Daniel isn't your average teenage racecar driver. driver is unique. Particularly for a young sprint car racer who spends a majority of his days waiting impatiently for the moment he can leave for the racetrack each night. For a typical teenager this would amount to wasting time through an effortless mix of sleeping in, playing video games and aimlessly drifting through a cell phone.

But Mason Daniel isn't your average teenage racecar driver.

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