By Mike Kitchel
Social media has exploded – and continues to expand – as one of the most essential components of any brand’s marketing plans. Never before have you been able to engage so directly with your customers and fans. For some newcomers, social media is an intimidating world and the thought of simply getting started can be overwhelming. For others, blindly jumping into this adventure gung-ho and guns blazing can backfire and make you look like a complete novice. An effective startup plan falls somewhere in between. Sure, you need to do some homework before you dive in, but you also don’t need a PhD before you’re allowed to hit ‘send’ on a social media post.